Recharge
As the infrastructure for global subscription brands, Recharge requires a visual language of absolute clarity. This identity utilizes fundamental building blocks like grids and rectangles to bring order to the chaos of eCommerce, signaling stability and seamless merchant integration.
Role: Art Direction, Brand Identity, Logo Design
Logo Development
I designed the Recharge logo using foundational geometric shapes to represent the building blocks of a successful business. By pairing a streamlined ‘r’ icon with this modular approach, I created an identity that conveys seamless connection and technical clarity.
Brand Refresh
In 2025, I helped evolve the Recharge identity from its legacy perception into a bright, bold, and modern brand. This visual system balances an upbeat energy with professional authority, designed to integrate effortlessly with partner brands while asserting Recharge’s position as a sophisticated industry leader.
ChargeX 2025
I was a key contributor to the ChargeX brand, developing a cohesive identity for Recharge’s annual flagship summit. My work covered every stage of the project, from the initial visual direction to mainstage graphics and environmental signage. I helped build a high-energy system that translated the momentum of the new Recharge brand into a physical event space.
Promotional Assets
Experience Design
