CASE STUDY / BRAND IDENTITY
ChargeX: Amplify
ChargeX:
Amplify
For ChargeX: Amplify, I led the design of a comprehensive branding package, on-site signage, and social assets that built on previous successes. Despite a tight timeline and a key team member leaving, we created a versatile brand identity that stayed fresh across applications.
For ChargeX: Amplify, I led the design of a comprehensive branding package, on-site signage, and social assets that built on previous successes. Despite a tight timeline and a key team member leaving, we created a versatile brand identity that stayed fresh across applications.
ROLE
Designer
Brand Development
Event Design
Pattern System
Promotional &
social assets
For ChargeX: Amplify, I led the design of a comprehensive branding package, on-site signage, and social assets that built on previous successes. Despite a tight timeline and a key team member leaving, we created a versatile brand identity that stayed fresh across applications.
At the core of ChargeX: Amplify’s brand is a vibrant concept based on colorful patterns that represent mastering complexity and harnessing it to elevate business performance. This pattern system allowed us to efficiently create and deploy assets within a compressed timeline, ensuring a cohesive and impactful brand presence.
For ChargeX: Amplify, I led the design of a comprehensive branding package, on-site signage, and social assets that built on previous successes. Despite a tight timeline and a key team member leaving, we created a versatile brand identity that stayed fresh across applications.
Event Experience Design
Promotional &
social assets
After developing a robust set of patterns, we applied it across numerous assets, using ChargeX’s vibrant color palette to ensure cohesion and unity. We also implemented a hierarchical system featuring 'hero patterns' and 'secondary patterns' to create a layered and organized visual identity.
At the core of ChargeX: Amplify’s brand is a vibrant concept based on colorful patterns that represent mastering complexity and harnessing it to elevate business performance. This pattern system allowed us to efficiently create and deploy assets within a compressed timeline, ensuring a cohesive and impactful brand presence.
In-Person Assets
In-person event assets
Digital Assets
Digital Asset
Cedric Wilder
Great ideas demand
exceptional design.
© 2026 Cedric Wilder. All rights reserved.
