CASE STUDY / BRAND IDENTITY

ChargeX: Beyond

ChargeX:
Beyond

ChargeX is an annual e-commerce conference that brings together merchants, partners, and industry experts to explore cutting-edge strategies and showcase top-tier e-commerce entities. My goal was to design a brand that balances versatility with consistency across diverse applications.

ChargeX is an annual e-commerce conference that brings together merchants, partners, and industry experts to explore cutting-edge strategies and showcase top-tier e-commerce entities. My goal was to design a brand that balances versatility with consistency across diverse applications.

ROLE

Designer

Brand Identity

Event Design

ChargeX: Beyond project cover image

Mesh system

The theme behind ChargeX: Beyond was about using data to tame the chaos. That's where the gradient mesh comes in: chaotic forms, organized into something beautiful, the visual expression of the event's whole ethos. Tame your data, tame the chaos.

At the core of ChargeX: Beyond’s brand is a compelling concept based on gradient meshes, carefully selected to reflect the intricate dynamics of e-commerce. This design choice underscores ChargeX’s mission to empower organizations with the tools to navigate and excel within this complexity, transforming it into a strategic advantage.

ChargeX: Beyond logo showcase
ChargeX: Beyond brand refresh design detail
ChargeX: Beyond brand refresh design detail
ChargeX: Beyond brand refresh design detail
ChargeX: Beyond brand refresh design detail

Hero Imagery

ChargeX: Beyond project cover image

Event experience design

Event experience
design

ChargeX: Beyond promotional asset design
ChargeX: Beyond promotional asset design
ChargeX: Beyond promotional asset design
ChargeX: Beyond experience design
ChargeX: Beyond experience design
ChargeX: Beyond promotional asset design

Landing Page

Landing page designed by Emma Overholt

Laptop mockup showing the ChargeX Beyond conference landing page hero with the event name and session stats
Full ChargeX Beyond landing page screenshot showing the hero, event details, and keynote speaker section

© 2026 Cedric Wilder. All rights reserved.

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