I’m Cedric, a brand designer and photographer in Champaign, IL. Eight years in, building identities and leading rebrands across fintech, food and beverage, and music, the kind of work where a company already has something worth keeping and my job is figuring out what that is. Logos people still build companies on, photography that ties it together.

I work well with people, and I’d rather be in the room for the strategy than handed a deck afterward. I’m a collaborator who’s always ready to work through a problem and crack a couple jokes along the way.

Off the clock: chasing new music, recording my own, air drumming at red lights.